wheadon beauty concept store

@wheadon #berlin #newplacetogo

wohlfühlen ist haupsache

i am not surprised anymore to find new stores in berlin mitte, it seems to me they open on an almost hourly basis, and if you come a months later no one remembers about. so i wasn’t surprised when i found a new shop. I was surprised about the beauty of the shop, the selective assortment of products and the cool service ideas.

i was peering in the wheadon shop window when a woman came out and invited me to smell the intense natural smell of rose of a shower gel … i followed her like a well-conditioned dog in the store dragging jonathan and asked to do some photographs. the owner, nicole wheadon, not only beautiful, no absolutely kind and passionated about her store as well, told us about the store, the idea, what will come, that it is still not ready, growing and changing every day. she mentioned grateful all the people who supported the idea … it was just stimulating and relaxing the same way to be there in this wonderful place.

Nicole told me, she always had the dream of her own shop, every job was just another step in the right direction and than one day … she found her store. and with the help of many of her friends, she made it – “wheadon”! In the beginning, she started with a soap-up store for dr. bronner’s products during the fashion week. It is still not ready, waiting for the counter for example by andreas tesch, made of ceramics

Davide Rizzo supported nicole with all his know how by planning the interior and, not to underrate, his energy.

She mentioned as well florian degner for creating her logo and maciej chinalsky for support and giving a hand wherever needed. It is quit refreshing to meet someone like nicole, being grateful and mentioning the people who support her, even her distributors and suppliers.

Mühle Rasieraccessoires und Gesichtspflege
Börlind Kosmetik
Dr. Bronner
Patyika
Velds Cosmetics
Illamasqua
Becca
Parfumerie Générale
Humiecki & Graef
Dr. Hauschka

the website is not ready yet, but you should like wheadon on Facebook right now, I will post the link as soon as the site is ready. I am so looking forward to visit the wheadon again for a “quick spa” or to buy this rose shower gel…. if you visited the wheadon store, let me know if you liked it.